BHARTI AXA Life continues its #SawaalPucho initiative ahead of the National Insurance Awareness Day for the second consecutive year

~The company aims to address customer queries related to insurance, while educating them and raising awareness on the category through the campaign~

~Aims to engage 6 lakh customers across channels through this initiative~

Bharti AXA Life, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, rolled-out its #SawaalPucho campaign ahead of the National Insurance Awareness Day, for the second consecutive year. The company aims to target over 6 lakh customers through the campaign, across channels.

The premise and primary focus of #SawalPucho is to empower customers to be aware and ask relevant questions before purchasing policies. It aims to help customers understand more about insurance policies, purchasing the right policy and the various aspects associated with insurance. The campaign will bust popular myths associated with life insurance and aims to play a crucial role in drawing attention to insurance frauds and mis-selling.

Bharti AXA Life will address customer queries through a helpline. The company will leverage its extensive customer base, agent, and partner network, etc. for the campaign. It will drive conversations across social media channels and will also rope in all channel and bancassurance partners to maximise customer participation around its National Insurance Awareness Day campaign.

Commenting on the campaign, Ms. Geetanjali Kothari, Head – Marketing and Corporate Communications, Bharti AXA Life, said: “At Bharti AXA Life, our endeavor is to simplify insurance and empower customers to make the smarter choice. With the #SawaalPucho campaign, we are delighted to broaden awareness and understanding of insurance around National Insurance Awareness Day and anticipate strong participation across the country this year as well. The campaign underscores the need to understand basic aspects of insurance, while also being cognizant about the common fraudulent activities that customers may fall prey to. By encouraging people to ask the right questions, we hope that the campaign will help minimize such instances. It also emphasizes on the need to safeguard the future of our loved ones with adequate life insurance coverage. We look forward to the responses and participation this year and will continue to introduce engagement initiatives that resonate with our customers and partners across the country.”