Combining Fitness and Environmentalism: ISOPURE(R) partners with Fit India Ambassador Ripudaman Bevli

~ ISOPURE® and Ripudaman to create a sustainable fitness revolution in India through plogging

MUMBAI, India, April 13, 2023 /PRNewswire/ — ISOPURE®, one of the world's leading low-carb protein supplements from Glanbia with a focus on purity, has announced a partnership with Ripudaman Bevli in India. Ripudaman is a leading environmentalist and social activist who is renowned throughout India for his efforts to curb littering and for popularising the notion of 'Plogging'. He was recognized by the government as the 'Plogging Ambassador of India', and he is also a representative of the FIT India Movement.

Plogging is the practice of picking up litter while jogging, hiking, or walking. It adds variations to body movements by including bending, squatting, and stretching, which help in burning extra calories. This workout not only helps in keeping the environment clean but also promotes a healthy lifestyle. More than 2 million people plog daily in over 100 countries, and Ripudaman has played a significant role in revolutionizing plogging in India.

ISOPURE®'s partnership with Ripudaman aims to promote the message of a cleaner environment and a healthier lifestyle in India. Ripudaman's extensive experience and expertise in the field of environmentalism and fitness make him an ideal partner for ISOPURE®. The company's Zero-In On Pure initiative, which emphasizes the importance of purity in all aspects of life, aligns perfectly with Ripudaman's mission to stay fit and keep the environment clean.

On the association, Ripudaman Bevli said, “I am excited to partner with ISOPURE®, a brand that shares my passion for a cleaner and fitter world. Few years ago, we started by combining fitness and cleanliness to create the country's first eco-fitness movement. With this partnership, we aim to inspire and motivate every Indian to embrace walking, jogging, running and lead a sustainable lifestyle. Together in this with a vision to make a Litter Free India and world.”

Through this partnership, ISOPURE® and Ripudaman will work together to promote the practice of plogging and its benefits to the Indian population.

Commenting on the partnership, Mr. Satyavrat Pendharkar, Vice President of Glanbia Performance Nutrition, said, “We are thrilled to partner with Ripudaman Bevli, a trailblazer in the field of environmentalism and fitness. We believe that our shared vision of a cleaner and fitter world will be brought to life through this partnership. With Bevli's expertise and our commitment to the same, we hope to inspire people across India to take up plogging and contribute to a cleaner environment while staying fit and healthy.“

They will also focus on raising awareness about the importance of a clean environment and the need for sustainable living. The partnership aims to inspire more people to adopt the practice of plogging as a regular part of their fitness routine and as a means to contribute to a cleaner environment.

Link of the Campaign film: https://www.youtube.com/watch?v=0Q9q4j4Lpfk