MoU inked between QCI & KVIC to enhance quality of Khadi products, empower Khadi Artisans, and introduce ‘Made in India’ Label for Khadi

QCI will extend its support to KVIC by enhancing the quality of Khadi and Khadi & Village Industries products through various interventions including third party assessment frameworks, empowering the artisans through various interventions including capacity building to improve their productivity and earning potential and promote Khadi products, both domestically and internationally. In addition to this, this collaboration will also introduce the ‘Made in India’ label for Khadi, which will bring significant boost to the Khadi industry as a whole in terms of increased production and sale of Khadi products as a symbol of quality across the globe. Furthermore, it will also bring about a number of benefits for Khadi artisans, including increased income; more productivity and efficiency by equipping them with enhanced skills and knowledge; new employment opportunities and certainly, a greater recognition.

On this momentous occasion, Shri Jaxay Shah, Chairperson, QCI, stated that “It is a moment of immense pride to partner with KVIC to enhance the quality of Khadi and KVIC products and empower the artisans involved because Khadi is not just an industry but a symbol of India’s culture and heritage. In the words of Gandhi Ji, Khadi isn’t a piece of cloth but an ideology of self-reliant India. Khadi also represents India's cultural identity, craftsmanship, and sustainability, however, today, it stands at the crossroads of tradition and modernity. When today, we are working towards achieving the goal of Viksit Bharat, this collaboration will certainly contribute to retain the essence of Khadi while forging a path for larger global recognition.”