Shankar Mahadevan supports “Me For My City” initiative by Canara HSBC Life Insurance

 Akriti Kakar , Bhoomi Trivedi, Lakhwinder Wadali & Hamsika Iyer encouraged the budding folk singers of the country

Canara HSBC Life Insurance (Company) concludes Season 5 of its flagship initiative #MeForMyCity with legendary singer and composer Shankar Mahadevan’s energetic performance. The grand star-studded event saw some of the finest music performances by handpicked folk singers from across the country.

Through its #MeForMyCity initiative, Canara HSBC Life Insurance Company promises to conserve and protect the traditional diversity of our cities, whether it’s our culture, people, or music. Season 5 of #MeForMyCity by the Company brings alive the essence of protection, which also is at the core of Company’s culture. The campaign was launched in November 2022 and called for entries from fresh folk voices from around the country and gave them a platform to showcase their talent and love for folk music.

In line with the initiative, Canara HSBC Life Insurance is also supporting “Swar Dharohar” Foundation which empowers talented artists to showcase their best of the talents on the same platform of Me For My City held in Mumbai. During the event Mr. Anuj Mathur, MD & CEO, Canara HSBC Life Insurance presented a cheque of Rs. 2 Lakh to Swar Dharohar Foundation to work with the organisation and provide a platform to local artistes who are connected to the roots of Folk Music and can take forward the legendary art and culture of India.

Present at the event, Mr. Anuj Mathur, MD & CEO, Canara HSBC Life Insurance stated, “The #MeforMyCity initiative was conceptualized to bring positivity within the society in a way in which masses could relate with and are able to propagate the ideology in their lives ahead. With Season 5, all lights are on folk music of India, which empowers local communities to promote and protect their cultural heritage. Working alongside country’s finest singers like Shankar Mahadevan, together we strive in protecting the much-celebrated folk music of India. Our collaboration with the Swar Dharohar Foundation will help local artistes to showcase their talent and help them to create dedicated funds to support folk music projects. We want to express our deepest gratitude to all participants and the maestros for their time and a splendid evening of reviving Indian folk music.”

Ms. Tarannum Hasib, Chief Distribution Officer, Canara HSBC Life Insurance further added, “We are elated and honoured to provide a platform through #MeForMyCity in honing and protecting India’s lineage of folk music, which serves as a powerful reminder of Canara HSBC Life Insurance's brand philosophy of protecting and keeping promises made to our loved ones. With Season 5, we aspire to revive our traditional culture by bringing in fresh voices of folk music and in catalysing their much-deserved recognition. The campaign is intended to bring traditional folk music closer to the younger generation who rarely get to experience the the warmth of rich cultural music of India . We are also elated to announce that the Company has decided to release a limited edition set of NFTs (Non Fungible Tokens) and present them to our 12 participants of the MeForMyCity finale. These NFTs are symbol of our gratitude for the contributions made by these super singers.”